{"id":3140,"date":"2022-04-15T09:34:33","date_gmt":"2022-04-15T04:04:33","guid":{"rendered":"https:\/\/shareittofriends.com\/demo\/Current-acelogicsolutions\/?p=3140"},"modified":"2026-10-08T06:39:32","modified_gmt":"2026-10-08T06:39:32","slug":"what-a-good-brand-hygiene-looks-like","status":"publish","type":"post","link":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/what-a-good-brand-hygiene-looks-like\/","title":{"rendered":"What a Good Brand Hygiene Looks Like?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Has it happened to you that when you hear the word \u201cwings\u201d your mind suddenly races to Redbull rather than a bird, or a butterfly, or even an airplane? You know, things that actually have wings. Such is the miracle of brand hygiene. To explain simply, brand hygiene is how well a brand penetrates the minds of the audience through association, be it with the brand colour, a particular font, the tone or simply arbitrary objects, as is the case with McDonalds.\u00a0<\/span><\/p>\n<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1650002011350{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3158&#8243; img_size=&#8221;400&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3145&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1650002018808{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column][vc_column_text]<span style=\"font-weight: 400;\">They strategically placed the buckets to create the iconic arcs. But the real smart move that made this a success is in ensuring that the buckets are of the signature red colour. Had they been green, or purple for instance, then the communication wouldn\u2019t pass through.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example that reminds you of a strong brand hygiene is Coca Cola. They stand by the vision of sharing and they club that with diversity. In this example here, you see people of different races making a coke bottle with their hands. Coca Cola\u2019s share a coke campaign saw a huge sale and they bring it out from time to time to build their community of diverse consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><strong><a href=\"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/branding-services\/\">digital brand agency <\/a><\/strong><span style=\"font-weight: 400;\">specializes in creating these indirect connections to generate high brand recall.<\/span><\/p>\n<h3><strong>Why is Brand Hygiene Important in Marketing?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing is a crucial communication channel that connects the brand directly with the consumers. Brand hygiene is the values and positioning of the brand that go along with what the brand offers. In a way, the brand hygiene represents a belief that helps the consumer decide whether they stand with it or not. The brand values speak to the consumers on a fundamental level and needs to remain consistent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We already looked at some good hygiene examples. Let us explore what they result into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>You look responsible<\/b><span style=\"font-weight: 400;\"> &#8211; Since you are seen as someone who sticks to your beliefs and vision, it is automatically assumed by the consumers that you responsibly work towards that vision.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Win battles <\/b><span style=\"font-weight: 400;\">\u2013 With consistent stand on your vision, the consumers know exactly what they are purchasing, and this makes it easy for them to decide between you and your competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Loyal Consumer-base <\/b><span style=\"font-weight: 400;\">\u2013 A good brand hygiene results in high sales. When people connect with your vision, you do not need much to convince them to buy from you. As long as you are consistent of course.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to brand hygiene, it is literally the thing that can make or break you. Turn to a <\/span><span style=\"font-weight: 400;\">digital brand agency<\/span><span style=\"font-weight: 400;\"> for your brand hygiene and see your company transform.<\/span><\/p>\n<h3><strong>What are Hygiene Factors in Marketing?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Brand hygiene represents your core belief and hence it must be a part of all forms of communication. While there are no specific factors for brand hygiene in marketing, as a brand you must consider the following:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Tone &amp; Voice<\/b><span style=\"font-weight: 400;\">: Always maintain a uniform tone in your message. Consider the brand as a person with a specific linguistic personality. It will hardly ever deviate from that; keeping a strong presence among the loyal consumer-base.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Colour<\/b><span style=\"font-weight: 400;\">: Colour works where even the words don\u2019t. The brand tone is one thing but the colour will derive a certain sentiment at an instant. Sticking to the brand colour across your branding activities and marketing and advertising campaigns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Font<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Just by looking at the font, the consumer should be able to say that it is your brand\u2019s communication. The brand\u2019s font can distinguish you from the crowd and also represents your brand\u2019s value. An exception is Fedex, which uses 2 font types to create an arrow in the negative space between \u201cE\u201d and \u201cX\u201d.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Brand hygiene is a consistent process that draws results in many ways. Through your recurring ads, when the consumer sets out to purchase a product, the recall will immediately help them make a spontaneous decision. A good brand hygiene is when the consumer can recognize you without your brand elements, like name, logo or the tagline. The primary objective of brand hygiene is to create a strong recall value. <\/span><\/p>\n<div style=\"background: #f7f7f7; padding: 15px;\">\n<p><strong>Our Services<\/strong><br \/>\n<strong><a href=\"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/digital-marketing-services\/\">Digital marketing services<\/a> <\/strong>| SEO Services | PPC Services | Content Marketing | Social Media Marketing Services | Video Marketing Services | Affiliate Marketing<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has it happened to you that when you hear the word \u201cwings\u201d your mind suddenly races to Redbull rather than a bird, or a butterfly, or even an airplane? You know, things that actually have wings. Such is the miracle of brand hygiene. To explain simply, brand hygiene is how well a brand penetrates the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/posts\/3140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/comments?post=3140"}],"version-history":[{"count":3,"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/posts\/3140\/revisions"}],"predecessor-version":[{"id":996653,"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/posts\/3140\/revisions\/996653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/media\/3143"}],"wp:attachment":[{"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/media?parent=3140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/categories?post=3140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shareittofriends.com\/demo\/New-acelogicsolutions\/wp-json\/wp\/v2\/tags?post=3140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}