PR SERVICESBRAND COMMUNICATION
PR Services For an EdTech Firm In India
Business Requirements As Per Briefs:
- To create brand image in the market
- To establish Notebook among other Edu-tech players
- To encourage Digital learning in India
- Increase brand recognition and awareness in the education and academic sector
- Secure regular media coverage
- Services
- PR services, Media coverage, Events & Awards coverage and participation
- Client Sector
- E-Learning, Digital education, EdTech
- B2B and D2C
- Client Location
- India
Project Delivery Outcomes for the Brand:
- Authored article published in India Today, Statesman, Indian Express, Rediff and others
- Industry story published in Deccan Herald, Financial express and others
- An average of over 20 media clips gathered every month
- An overall media reach of more than 100 Millions per month
- Visibility in the Mainline publications, Education media, Edu-tech and others through spokesperson interaction and articles
- Engaged with advertising and marketing media for Campaign
- Successfully conducted social media campaign
- Participation in awards and events.
PR Strategy:
- Press Release: Dissemination of Press Release pan India
- Industry story participation
- Authored Articles
- Listicle
- Interaction opportunity with Key Media
- Digital Campaign
- Events and Awards participation
Media Outreach:
- Mainline Publications
- Financial Publications
- Edu-tech Media
- Online Education Portals
- Magazines
