Brand StrategyPerformance MarketingGTM Strategy executionLead generation campaigns
Digital Marketing for a Fintech company – Branding, Website development, Performance Marketing, Social Media Marketing, Content Marketing and SEO for a Fintech company
Business Requirements As Per Briefs:
- Brand communication
- Social media marketing and Performance Marketing- targeted lead generation for business partner tie-ups and empanelment PPC and specialised programmes for distributor and partner acquisition
- Services
- Digital Marketing and Social Media Management, Brand Design Services, Market Research, Brand Consulting, Business planning, Performance Marketing
- Client Sector
- NBFC, Financial Services, Fintech
- Business Category
- B2B, B2C, B2B2C
- Client Company
- A Leading player in the NBFC space
- Client Location
- India
ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:
- Competitive Landscape of the geographical territories
- Proposition to the target demographics
- Product portfolio mapping for Brand segmentation and industry application study
- Campaign designs and simulations for performance marketing campaigns
- Tactical Landing pages to target customer propositions and personas
- Mapping the brand approach philosophy to manage business objectives
- Product positioning for specific offerings
- Lead generation campaign strategy and execution
- SEO and website analysis
- Social media outreach planning and execution
Project Delivery Specifics:
- Brand identity refinement for certain segments
- Collateral designs for business communication- Business and corporate brochures and mix-use templates and approach documents for digital and offline use
- Consulting inputs on segmented portfolio approach
- Services line placements on the digital assets
- Website design interventions and deployment with relevant CRM and other integrations
- 18X ROAS on media spends in a 6-8 month period on business generation on specific programmes
- Bounce rates on website reduced by over 15%
- Social media engagements improved by over 500% over a 3 month period
- 300% increase in organic traffic on website due to on point SEO strategy execution in a 6-8 month period
- Consistent ranking improvements across segment and service keyworks
