Brand StrategyDigital MarketingSoftware SolutionsSocial media managementSEOWebsite Development and Content managementPR services
Branding, Website Development and Digital Marketing Solutions for Global Investment Banking Company
Business Requirements As Per Briefs:
- Brand communication
- Brand Collaterals
- Website management – content management, segmented vertical approach with an overall group corporate structure
- Social media assets- set up and deployment
- Social Media management
- Digital marketing- Online sales
- Webinar structure set up with lead generation campaigns
- Specific targeted campaigns with overall landing page integration with CRM solutions
- SEO Services and Content Management
- Services
- Brand Consulting, Brand Strategy, Paid Marketing, Software Solutions, Business planning, GTM strategy consulting, Website design, deployment and management, SEO, Social media management, Digital PR services
- Client Sector
- BFSI, Investment banking, Private Equity, Start up funding, Venture Capital- B2B
- Business Category
- B2C
- Client Company
- Global Investment banking company operating in multiple sectors and global regions.
- Client Location
- US, Europe, India
ACE LOGIC’S Approach:
Ace Logic approached the project with a mix of the following:
- Market study with a mix of primary research and secondary research
- Competitive Landscape checks of the geographical territories
- Proposition to the target demographics
- Mapping the brand approach philosophy to manage business objectives
- Service positioning for specific offerings for target verticals and global regions
- Lead generation campaign strategy and execution
- SEO, content management analysis and solutions deployment
- Social media outreach planning and execution
Project Delivery Specifics:
- Brand identity refinement for certain segments deployed
- Collateral designs for business communication- Business and corporate brochures and mix-use templates and approach documents delivery
- Consulting inputs on segmented portfolio approach
- Services line placements in the target global markets
- Website design interventions and deployment with relevant CRM and other integrations
- Social media management
- 300% increase in organic traffic on website due to on point SEO strategy execution in a 6 month period
- Consistent ranking improvements across 45 strategic keyworks
- Tactical case studies and industry reports generated steady traffic increase over Q-O-Q.
