Brand StrategyDigital MarketingSoftware solutionsSocial media managementSEOPerformance MarketingWebsite Development and Content managementPR services
Branding, Website Development and Digital Marketing Solutions for Investment Firm
Business Requirements As Per Briefs:
- Brand communication
- Brand Collaterals
- Website management – content management, segmented vertical approach with an overall group corporate structure
- Social media assets- set up and deployment
- Social Media management
- Performance Marketing- Lead gen programs
- Webinar structure set up with lead generation campaigns
- Specific targeted campaigns with overall landing page integration with CRM solutions
- SEO Services and Content Management
- Services
- Brand Consulting, Brand Strategy, Paid Marketing, Software Solutions, Business planning, GTM strategy consulting, Sales and Marketing, Website design, deployment and management, SEO, Social media management, Digital PR services
- Client Sector
- BFSI, Fintech, Private Equity, Start up funding, Venture Capital- B2B
- Business Category
- B2B and B2B2C
- Client Company
- Fintech
- Client Location
- India
ACE LOGIC’S Approach:
Ace Logic approached the project with a mix of the following:
- Market study with a mix of primary research and secondary research
- Competitive Landscape checks of the geographical territories
- Proposition to the target demographics
- Mapping the brand approach philosophy to manage business objectives
- Service positioning for specific offerings for target verticals and global regions
- Lead generation campaign strategy and execution
- SEO and website management
- Social media outreach planning and execution
Project Delivery Specifics:
- Brand identity refinement for certain segments deployed
- Collateral designs for business communication- Business and corporate brochures and mix-use templates and approach documents delivery
- Consulting inputs on segmented portfolio approach
- Services line placements in the target global markets
- Website design interventions and deployment with relevant CRM and other integrations
- Social media management
- 279% increase in conversions
- 68% decrease in cost per conversion
- 5.3X increase in conversion rate
