BRAND STRATEGYDIGITAL MARKETINGWEBSITE DESIGN AND DEVELOPMENTSOCIAL MEDIA MARKETINGSEO
Branding, Website Development and Digital Marketing for a Skincare Brand
Business Requirements As Per Briefs:
- Brand transformation redefining Brand market approach
- Brand Collaterals
- Designs for product portfolio
- Website management design, deployment with UI/UX- Multi-layer project with segmented product portfolio set-up for specific target segments
- Social media assets- set up and deployment
- Social Media management, social media marketing campaigns
- Digital marketing- Online sales
- Affiliate marketing
- Influencer programmes
- Services
- Brand Strategy, e commerce, Online sales, digital marketing, software solutions,Sales and Marketing, Affiliate Marketing, Influencer Marketing, Website design, deployment and management, SEO, SMM, Social media management, Product development and portfolio management
- Client Sector
- Retail, FMCG, Beauty, Fashion, Cosmetics, skincare, Haircare
- Business Category
- B2C
- Client Company
- A leading player in the beauty, skincare segment
- Client Location
- India, Global
ACE LOGIC’S Approach:
Ace Logic approached the project with a mix of the following:
- Market study with a mix of primary research and secondary research
- Competitive Landscape checks of the geographical territories
- Proposition to the target demographics
- Mapping the brand approach philosophy to manage business objectives
- Product positioning for specific offerings
- Lead generation campaign strategy and execution
- Social media presence study with establishing the right TG and analysing the media mix for communication
- Influencer mapping and the program structure established
- Website analysis and SEO analysis
Project Delivery Specifics:
- Brand identity refinement for certain segments
- Packaging designs for certain new segments in the portfolio
- Product line placements on the digital assets
- Website design interventions and deployment with relevant CRM and Loyalty program module integrations
- Social media management and SMM
- Support in accelerating the influencer programs
- 200% ROI on media spends in a 12 month period on business generation on specific programmes
- Page visits increased by 3X on a Q-O-Q basis over a 3 month period
- Bounce rates on website reduced by over 20%
- Organic Social media engagements improved by over 40% over a 3 month period
- Set up of the loyalty programme with the points accrual system with the reward structure and integration of the module with the website and digital assets. This resulted in a 10% higher repeat purchase rate
- The per order size saw a net jump of 20% over a 4 month period
- CTR improved by over 10% over a 4 month period
