Brand Strategydigital marketingsoftware solutionsSocial media managementSEOWebsite Development
Branding, Digital Marketing and Website Designing Service for a New Healthcare and Beauty Brand
Business Requirements As Per Briefs:
- Brand identity and brand guidelines
- Brand Collaterals
- Designs for product portfolio
- Packaging solutions
- Website design, deployment with UI/UX, payment integration and logistics integration and all other e-commerce related modules
- E-commerce set up with all Social media assets- set up and deployment
- Social Media management
- Digital marketing- Online sales
- Affiliate marketing
- Influencer programs
- Services
- Brand Strategy, Brand Consulting, Business planning, GTM strategy consulting, e commerce, Online sales, digital marketing, software solutions, Sales and Marketing, Affiliate Marketing, Influencer Marketing, Website design, deployment and management, SEO, SMM, Social media management, Product development and portfolio management
- Client Sector
- Retail, FMCG, Beauty, Pharmaceuticals, healthcare, Skincare, Haircare
- Business Category
- B2C
- Client Company
- A New Player in the Beauty, Pharmaceuticals, and healthcare space
- Client Location
- India, UAE
ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:
- Market study with a mix of primary research and secondary research
- Competitive Landscape checks of the geographical territories
- The proposition to the target demographics
- Mapping the design philosophy to approach the business objectives
- Pricing study
- Product positioning
- E-commerce strategy and execution
Project Delivery Specifics:
- Brand identity and guidelines with all design elements
- Collateral designs for business communication
- Product portfolio packaging designs for multiple product categories and segments
- Product placements on the e-commerce portals
- Website design and deployment with all e-commerce modules with payment integration and other standard modules and integrations
- Social media marketing
- Support in setting additional sales channels
- Digital Sales campaigns deployed to generate online sales which generated revenues at 80% of the online business plan
- 3X returns on the media spend m-o-m
- Page visits increased by 20% on a Q-O-Q basis
- Targeted influencer marketing campaigns generated approx. 5% of the overall revenues
- Bounce rates reduced by 20%
- CTR registered an improvement of 8% over a 3 month period
- Optimised cost structures almost 20% lower than average brand project costs in similar space
