Brand ConsultingBrand CommunicationBrand StrategyPaid Media MarketingWebsite content managementSEOSocial media management
Content Marketing for a Technology Company
Business Requirements As Per Briefs:
- Brand communication
- Brand Collaterals
- Website management – content management, segmented vertical approach with an overall group corporate structure
- Social media assets- set up and deployment
- Social Media management
- Performance Marketing- Lead gen programs
- Specific targeted campaigns with overall landing page integration with CRM solutions
- SEO Services and Content Management
- Services
- Brand Consulting, Brand Communication ,Brand Strategy, Paid Media Marketing, Website content management, SEO, Social media management
- Client Sector
- Technology, IT, ITES, Digital Transformation, Cyber Security
- Business Category
- B2B
- Client Company
- A leading player in the Technology space
- Client Location
- India, US, Europe
ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:
- Market study with a mix of primary research and secondary research
- Competitive Landscape checks and review of the geographical territories
- Proposition to the target demographics
- Mapping the brand approach philosophy to manage business objectives
- Service positioning for specific offerings for target verticals and global regions
- Lead generation campaign strategy and execution
- SEO and website management
- Social media outreach planning and execution
Project Delivery Specifics:
- Brand Strategy solutions for Market outreach approach
- Consulting inputs on segmented portfolio approach
- Services line communication placements in the target global markets
- Website content design interventions and deployment
- Social media management
- Technical content design, creation and deployment for global B2B outreach
- Specific content deployment on social platforms like LinkedIn for better Employee engagement
- Consistent ranking improvements across segments and service keyworks
- 3X higher CTRs on Technical content publications
- 5X higher engagement rates on relevant content publications across the service portfolio
