BRAND CONSULTINGBRAND STRATEGYBRAND IDENTITYBRAND GUIDELINESBRANDINGBRAND DESIGN SOLUTIONS
Branding solutions for a B2B consulting services firm
Business Requirements As Per Briefs:
- Brand consulting and market research
- Brand Identity
- Brand Guidelines
- Brand communication designs and templates
- Brand Collateral designs and templates
- Merchandise designs
- Services
- Brand Consulting, Brand Strategy, Brand Identity, Brand Guidelines, Branding, Brand Design Solutions
- Client Sector
- Consulting, Services, International Tax Advisory
- Business Category
- B2B, Consulting, Advisory Services
- Client Location
- Global
About
A boutique Transfer Pricing and International Tax advisory firm built on precision, credibility, and deep expertise. The brand identity was designed to mirror its analytical rigor and global perspective, balancing structure with sophistication. The visual system draws from the principles of clarity and integrity, using refined typography and a composed palette to represent trust, intelligence, and stability.
Layout language, reflects the ethos of bringing Big 4-level technical excellence with a more personal, partner-led approach, making the brand both authoritative and approachable.
ACE LOGIC’S Approach:
Ace Logic approached the project with a mix of the following:
- Brand consultations with the management
- Market study with a mix of primary research and secondary research
- Competitive Landscape checks, study and review of the sector, geographical territories and business model
- Proposition for the target demographics and B2B business outreach strategy
- Mapping the brand approach philosophy to set the brand book and design templates
Project Delivery Specifics:
- Brand guidelines and Master Brand book
- Brand templates
- Brand applications
- Brand communication designs and templates
- Brand Collateral designs and templates
- Adaptive digital formats for GTM and application on digital assets for client outreach programs
- Marketing templates for Brand communication and campaigns
